Its unclear to me whether golite is abandoning the retail channel or whether it is just undercutting it direct. Also not clear if this is US-only. However, its a pretty clear de-emphasis of the traditional retail model which will make it harder to fondle the gear (for those that need/like to).
Any retailers/distis on here with a view as to what this means in the UK? Historically golite have treated US and international very seperately to the extent of refusing to ship outside the US.