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Thread: Berghaus

  1. #21
    Goon mynthdd's Avatar
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    Quote Originally Posted by Marie Elwell View Post

    Hi, I am currently producing a report on the brand Berghaus for my clothing design marketing degree work and want to know your thoughts on their range of gear. Any answers would be helpful I would really appreciate it.

    What do you like about Berghaus?

    nothing that springs to mind

    What do you dislike about Berghaus?

    a little too flash

    Do you think they are affordable?

    yes

    Who is a good alternative to Berghaus?

    depends on ones needs really - they are more high street than wintry Highlands

    Did you know that they are a British company?

    yep and made in asia?

    Do you think they are of good quality?

    not really - there are loads better

    What age group in particular would buy from Berghaus?

    Ramblers sort of age group?

    Do you visit their flagship stores, buy their items from other stores or do you shop online?

    do they have flagships? from stores? (is that 'shops' in English?)

    How much would you spend a year on Berghaus items?

    nothing

    Thankyou so much for your help
    PS please convince me you are a bona fide student and not a market researcher employed by Berghaus - I am afraid your ref to 'flaghship stores' makes me a beeet suspicious

    Andrew

  2. #22
    Übermensch Ray !!!!!'s Avatar
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    you're a walking advert for em diddy. they should be giving you free gear.

  3. #23
    Super Moderator Metric Kate's Avatar
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    Andrew, I'd not be very impressed if one of my students didn't know the terminology specific to their project, and the OP is doing a marketing degree!

  4. #24
    http://cgi.ebay.co.uk/BERGHAUS-ULTAR...ht_11513wt_939

    AHHHH THE GOOD OLD DAYS!!!!!javascript: void insertTag(self.document.forms['editMsg'].message,'url',true);

  5. #25
    Goon Monkey Space Pilot's Avatar
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    I find the cut of berghaus gear tends to fit me better than most, so they are a manufacturer I look at quite often, but I will never forgive them for stopping making the x-static base layers.

  6. #26
    Ultra King Diddi's Avatar
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    Quote Originally Posted by Ray !!!!! View Post
    you're a walking advert for em diddy. they should be giving you free gear.
    i do get free Haglofs stuff sometimes ,and cheaper and before its out in the most shops.

  7. #27
    Goon Monkey Space Pilot's Avatar
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    I would have thought haglofs a bad choice of clothing for burglary.

  8. #28
    Übermensch Wurz's Avatar
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    20 years ago my cyclops roc was a great sac, trango was pretty much the GTX jacket and they were the distributors for Scarpa boots. Today they appear lost in a sea of products with no clear aim trying to (poorly) cover every angle of the outdoor clothing world whilst crossing over to the high street. Any decent gear appears lost amongst the dross. Whilst I guess a lot of their stuff is still well made there are better niche companies out there particularly for sacs. If you want to look at British companies I prefer Mountain Equipment, Montane and Crux.

  9. #29
    Ultra King Martin Carpenter's Avatar
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    Nice company Crux but they're not really so British I think? French maybe?! The info thing on their website makes it look a bit confusing

    Berghaus do certainly seem to be trying for mainstream high street stuff a fair bit now. Certainly not a crime that of course and they seem to be doing all right out of it.

  10. #30
    Goon mynthdd's Avatar
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    MK - it does sound a bit odd that the researcher refers to a 'flagship store' - o well in the scheme of things I don't suppose it matters!

    andrew

  11. #31
    Übermensch Jester*'s Avatar
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    What do you like about Berghaus?

    Well made, dependable.

    What do you dislike about Berghaus?

    Adopted by chavs. I think they are bringing out a lower budget range of products, which can be confusing. To the uneducated the badge says Berghaus, many people don't look at the spec.

    Do you think they are affordable?

    Depends what you are after.

    Who is a good alternative to Berghaus?

    Any major name brand really.

    Did you know that they are a British company?

    Yes, but not until recently.

    Do you think they are of good quality?

    Yes. Any Berghaus gear I have is of good quality and durable. I recently contacted them tobuy a replacement buckle and they sent me one for free.

    What age group in particular would buy from Berghaus?

    All ages.

    Do you visit their flagship stores, buy their items from other stores or do you shop online?

    Other stores.

    How much would you spend a year on Berghaus items?

    Some years nothing, some years a bit more.

    Thankyou so much for your help

    I have noticed that Paramo seems to be the clothing of choice for elderly dog walkers and shoppers these days. Anyone else notice this?

  12. #32
    Übermensch Kelvin's Avatar
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    I just bought a Temperance shell and it has what has to be the best hood I've come across for a helmet and yet still works well, really well, without one. They must have spent on research to come up with that design.

    And it's bright yellow. I love it!

  13. #33
    Super Moderator captain paranoia's Avatar
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    > Today they appear lost in a sea of products with no clear aim trying to (poorly) cover every angle of the outdoor clothing world whilst crossing over to the high street.

    To be fair, if a company wishes to expand (and most do), there's only a finite 'outdoor market'. So they'll start to attack adjacent markets. Berghaus produce products to cover a wide spectrum of the 'outdoor market', from attempts at high-end mountaineering gear (not very well executed), to leisure t-shirts and 'urban' clothing (Ator range).> What do you dislike about Berghaus?

    It may be that they've spread themselves to thinly, and this is to the detriment of the design of their attempted high-end product (poorly thought out in some cases).

    > Do you think they are affordable?

    Fairly competitive with similar products in the market.

    > Who is a good alternative to Berghaus?

    Depends on which end of the Berghaus spectrum you're interested in:

    Low end: Craghoppers, Regatta.

    High End: Rab, Montane

    Beyond Berghaus: Patagonia, Arc'teryx, Haglofs.

    > Did you know that they are a British company?

    Tish and pish. UK-based, Chinese manufacture (isn't everything).

    > Do you think they are of good quality?

    Generally well built, if not particularly innovative. Depends on what aspect of 'quality' you're referring to; for me, the word is associated with 'control'; i.e. manufacturing quality.

    > What age group in particular would buy from Berghaus?


    See product spectrum comments. Clearly, Ator is aimed as 'yoof'; the Cornice at Ramblers.

    > Do you visit their flagship stores, buy their items from other stores or do you shop online?

    Didn't know they had such things.

    > How much would you spend a year on Berghaus items?

    Barring purchases from TK Maxx, the last thing I bought was an Infinity jacket (also discounted), and before that, it was a looong time ago (2002). Oh, and they were discounted, too...

  14. #34
    Super Moderator captain paranoia's Avatar
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    > Do you love Berghaus?

    p.s. possibly not a good way to word the introduction to a questionnaire if you want to get impartial answers...

    On the other hand, it may just spur the Berghaus lovers and Berghaus haters into action. But you'd miss the middle grounders...

  15. #35
    Übermensch Mr Sworld's Avatar
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    They seem to be the official supplier to BBC News nowadays as well. I noticed that some of the reporters in the Lakes are wearing Berghaus kit with the BBC emblem emblazoned on the jackets now.

  16. #36
    Widdler DaveH's Avatar
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    What do you like about Berghaus?
    Their tech Ts are pretty good, and they are great starter kit.

    What do you dislike about Berghaus?
    It's generally a badge for the uneducated these days (neds)! Either that or you see people wearing madly over-specced garments to lord it over others with the cheaper brand.

    Do you think they are affordable?
    Depends on what you can afford!

    Who is a good alternative to Berghaus?
    I tend to go for scandinavian kit or traditional clothing/items - they just work better outdoors and need less maintenance.

    Did you know that they are a British company?
    Yes - originally called mountain hut, but they translated the name to promote sales.

    Do you think they are of good quality?
    They're ok, but there is a price for the name too - not as bad as north face, but still pretty bad for it.

    What age group in particular would buy from Berghaus?
    I noticed it was the 25-40 age group when i was working in a well known high street chain.

    Do you visit their flagship stores, buy their items from other stores or do you shop online?
    I bought a few of their items from other stores.

    How much would you spend a year on Berghaus items?
    These days? £0.

  17. #37
    Widdler huw jones 2's Avatar
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    > What do you like about Berghaus?

    The cut suits my shape

    > What do you dislike about Berghaus?

    Unfortunately adopted by chavs, so image is now less outdoors.

    > Do you think they are affordable?
    Generally yes, depends on how much you earn really.

    > Who is a good alternative to Berghaus?
    RAB, North Face etc

    > Did you know that they are a British company?
    Yes, although I doubt much is made in the UK

    > Do you think they are of good quality?
    The items I have are.

    > What age group in particular would buy from Berghaus?
    Teens with their trackies tucked in their socks to 40+

    >Do you visit their flagship stores, buy their items from other stores or do you shop online?
    I wasn't aware that they had their own shops, so no.

    >How much would you spend a year on Berghaus items?
    hopefully the stuff lasts longer than a year so this year £200 next year £0

  18. #38
    Ultra King Peter Clinch's Avatar
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    What do you like about Berghaus?

    They make some okay stuff, they're not afraid of innovation.

    What do you dislike about Berghaus?

    Their innovations aren't necessarily ones I see eye to eye with, as IMHO they have a tendency to over-egg the design pudding. Because it's such a recognisable outdoor brand in the UK you do seem to pay extra for it.

    Do you think they are affordable?

    "Affordable", yes, as in I can afford their things. But that's anot the same as charging money I'm willing to pay for what I get.

    Who is a good alternative to Berghaus?

    Literally dozens of alternatives.

    Did you know that they are a British company?

    Aye, though I also know they've sent most production abroad now.

    Do you think they are of good quality?

    Yes.

    What age group in particular would buy from Berghaus?

    Just about anyone.

    Do you visit their flagship stores, buy their items from other stores or do you shop online?

    It's a long time since I bought anything of theirs at all... I don't think there were online shops back then!

    How much would you spend a year on Berghaus items?

    How much would I spend? Or how much do I typically? If they release something that really fits the bill for me, whatever it would be, otherwise more likley nothing.

    Pete.

  19. #39
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    Quote Originally Posted by mynthdd View Post

    PS please convince me you are a bona fide student and not a market researcher employed by Berghaus - I am afraid your ref to 'flaghship stores' makes me a beeet suspicious

    Andrew

    Hi Andrew,

    I am a real student I promise! And I use the term 'flagship store' most market research lessons

    I can prove it honestly here is my blog : http://factory-of-chimneys.blogspot.com/

    Thanks,

    Marie

  20. #40
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    Hi everyone, thank you so much for all of your answers, it has helped a lot with my market research report and hopefully will have helped me gain some decent marks. It was great to see all of your views, the opinions were also a surprise to my market research tutor so hopefully he has learnt something too about the brand! It is a typical view from an outsider that Berghaus are the best but obviously this is not true!

    Thank you again,

    Marie

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